Rutuja Chavan.
User researcher | User Experience designer

Connecting with native culture via
interactive design
User research | Communication design | UI/UX
Project partner- The University of Hawaiʻi at Mānoa (UH Mānoa) x
Institute of Design
Role-User researcher | Design strategist | Interview Facilitator |UI/UX designer
Timeline- 14 weeks
CONTEXT
At the University of Hawaiʻi at Mānoa (UH Mānoa), non-native Hawaiian students constitute approximately 85 percent of the undergraduate student population. However, the institution's history is deeply intertwined with the legacy of colonialism on the island, with the university being established less than a decade after the United States annexed Hawaiʻi in 1898. Against this backdrop, there arises a unique opportunity to bridge traditional knowledge with modern realities. For many non-native students, the history of colonialism and fundamental Hawaiian concepts like land, community, and time are not central to their academic pursuits. The mission of our project is to seamlessly integrate these concepts in an interactive manner, fostering students' engagement and appreciation for the significance of Native Hawaiian culture. Through this initiative, we aim to create an inclusive learning environment that honors and celebrates Hawaiʻi's rich cultural heritage.
RESPECTFUL DESIGN
In an effort to honor the indigenous history of Hawaiʻi, The University of Hawaiʻi at Mānoa’s Brian Strawn (MDes 2012), Director of the University of Hawai’i Office of Planning and Spatial Experience and Principal Investigator for the project through the University of Hawai’i Community Design Center, partnered with students in ID’s* Spring 2023 Communication Design Workshop to create informational prototypes that make visible the island’s indigenous land division system, along with other spatial concepts, in ways that current students and community members can easily understand. ID students studying with Professor Tomoko Ichikawa were tasked with translating complex, culturally ingrained concepts into accessible technology.
But introducing indigenous ways of knowing into our current reality requires a decolonizing design process. Brazilian researcher and member of the Decolonising Design Collective, Pedro JS Vieira de Oliveira PhD, defines decolonizing design as “the deconstruction of the Anglocentric and Eurocentric thinking when it comes to the practice and the design by itself.” At a recent conference, Ontario College of Art and Design (OCAD) University’s Dean of Design, Dori Tunstall, suggested the ethos of Respectful Design as a method of achieving that decolonization. Respectful design, she said, acknowledges the power dynamics, potential harms, and tensions in designing while valuing other ways of being and knowing. These concepts were embedded in the expectations and execution of the students’ cross-cultural work.
THE APPROACH
In order to understand the traditional Hawaiian land division system to connect current community members to indigenous practices, we used a design led approach and immersed ourselves in secondary and primary research. We then analyzed and synthesized the insights which led us to come up with various themes and design principles which guided our focused solution.
RESEARCH
We conducted both primary and secondary research including in-depth interviews with 10+ stakeholders ranging from administrative people, subject experts, local students, international students and prospective students to better understand traditional Hawaiian concepts and how students interact with information on campus.

Primary research-Interview coding

Interview protocol

Interview with the topic expert and students

Interview insights
THEMES
Emerging themes from the primary and secondary research based on Hawaiian cultural values
• Decolonizing Design
• Connection to ʻĀina
• Significance of Place Names
• Oral Traditions

INSIGHTS
We adhere to design principles that have emerged from research to ensure that our communication is both proper and respectful.
• Cultural
- Embed sense of place
- Function as grounding tool to interact with Hawaiʻi respectfully and with sacredness
- Support experiential learning
- Promote interconnectedness: Nature (botanicals, weather, wind, water, etc), place
• Visualization
- Visually attracting / engaging
- Not diagram forward
• Ways to communicate
- Tech (QR Codes) is secondary
- Meet students where they are (media, physical location)
- Use literal depictions, not abstractions
- Support oral/storytelling modes
🤔 How might we create an interactive, engaging spatial navigation experience that provides Non-Natives a Hawaiian lens to space, place, and land?
SOLUTION
Introducing the HoʻAloha App
A digital application and grounded experience that invites students to practice navigation based on Hawaiian principles, and actively develop a relationship with the land over time.
The intention is to help students embody Hawaiian values like mālama ʻāina and establish a deeper connection to their physical, natural, and cultural contexts.

APP OVERVIEW
HOʻALOHA
• Navigate using place-based markers
• Listen to poems and stories about land
• Practice Kilo through intentional observation
• Reflect on your relationship to land
HoʻAloha has 2 Modes for Land Exploration
Journey Mode
• Relational navigation using place-based markers.
• Stopping at points of interest to learn more about the cultural and historical context and natural surroundings.
• Emphasis on Native Hawaiian stories and songs to understand place.
Kilo Mode
• Guided meditative practices teaching students how to engage in purposeful observation.
• Prompts noting what kinds of natural elements to pay attention to.
• Incorporates Hawaiian chants and proverbs related to the day’s observations.
• Foundational practice that will complement the journey mode relational navigation.
DESIGN PRINCIPLES
From Google Maps To a Hawaiian Lens
Unidirectional Multidirectional
“Individual” Centered “Context” centered
Flat Dense
Ignoring the context Exploring the context
Abstract Space Literal space
USER FLOW & WIRE FRAMES


UI SCREENS
Journey mode video
LEARNINGS
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Respectful Design: Embracing the ethos of Respectful Design as a method of achieving decolonization in design practices is essential. Respectful design acknowledges power dynamics, potential harms, and tensions while valuing other ways of being and knowing, fostering a more inclusive and culturally sensitive approach to design.
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Research-Driven Design: Conducting thorough primary and secondary research, including in-depth interviews with stakeholders, is crucial for informing design decisions. By understanding traditional Hawaiian concepts and how students interact with information on campus, designers can develop solutions that are meaningful and relevant to their target audience.
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Design Principles: Adhering to design principles that have emerged from research ensures that communication is both proper and respectful. By embedding cultural elements, using literal depictions, and meeting students where they are, designers can create interactive and engaging experiences that provide a Hawaiian lens to space, place, and land.
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Cultural Sensitivity: Designing with cultural sensitivity requires embedding a sense of place and promoting interconnectedness with nature and the community. By grounding design solutions in cultural values and traditions, designers can create experiences that resonate with users on a deeper level.
To know the project details please contact me.